Are You Checking “User Location” Reports in Google Ads?
Google Ads’ location settings seem straightforward, but your ads could be serving in places they shouldn’t. Here’s how to check.
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How I Explain Ranking Algorithms In SEO
Search engine algorithms are anything but simple. But, a well-crafted analogy can go a long way to helping your audience understand. This is my analogy.
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How eCommerce Merchandisers Can Leverage SEO Trends Data
SEO and PPC practitioners need to think outside the box; especially when it comes to eCommerce. Why not use that data to support merchandisers? Find out here.
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Forecasting Search Marketing Success with a Click Curve
SEO would be easier if there was a way to predict how much a change in a page’s SERP rankings would impact the amount of traffic to that page. Make your own click curve to do just that with this guide.
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How to Write Content in Your Client’s Voice
If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice – even a company’s voice – is the real challenge. I compare it to a comic doing impressions. (Or maybe that’s just my excuse to classify watching SNL as “research”.) Someone like Dana Carvey carefully studies the quirks and habits of how an entity presents itself. Sure it’s about the words they say, but it’s also about how and why they say them.
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How To Create The Perfect XML Sitemap
There are many XML sitemap generators, but they don’t always know what URLs should (or shouldn’t) be included. Learn how to make the ultimate XML sitemap here.
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47 Great Beginner SEO Questions and Answers
Each year I lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class. These are their questions and my answers.
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How to Find Old Redirect Opportunities & Reclaim Links (with the Wayback Machine)
Need data that requires knowing about pages that used to exist on an old domain? Use the WayBack Machine with Screaming Frog to dig up old, incorrect redirects.
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How To Check To See If Blocked Pages Are Indexed
You put a robots.txt on your site expecting it to keep Google out of certain pages, but you worry if you did it correctly. Here’s how you can check.
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Optimize NOW For Entities and Relationships
If Google doesn’t know you, educate it! How to create relationships between different entities to optimize search results.
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Search Engines You Never Knew Existed
Many vertical or meta search engines have been built through the years. But the dominance of Google (and others) forced these into the shadows.
