Digital Marketing Ideas & SEO Trends

How to Find and Fix “Index Bloat” SEO Issues

If a website is a mess of URLs and duplicate content, Google will throw their hands up in the air out of frustration. This is a bad spot to be in. You'll find your traffic and rankings drop while your indexation becomes bloated. Your crawl rate (which we've found correlates …

Digital Marketing SEO

Technical

HTTP vs. HTTP2

HTTP2, the new Web protocol slated to go live any day now, aims to be a faster, more efficient protocol. HTTP1.1 is the current predecessor and has been around for about 15 years. The problem with HTTP1.1 is that can only load requests one at a time, one request per …

Content Strategy Digital Marketing SEO

How To Work Relationships and Concepts Into Your Copy

The folks at Mountain View made the conscious decision that keywords alone couldn't deliver them the results they wanted to see (ahem, "their users wanted to see"). Google tried some different modeling but ultimately came around to semantic search (that is, using semantic technology to refine the query results). Now …

Digital Marketing Paid Social Advertising SEO

How Entities (and Knowledge Cards) Can Help With Query Intent

Entity optimization as a big SEO play isn't quite upon us yet. It's a slow, growing Google addition. I know - it frustrates me too. So much potential, of which I believe will greatly improve search results in the future. Google isn't nearly showing the fruits of everything it knows …

Digital Marketing SEO

Optimize NOW For Entities and Relationships

I remember a few years ago blowing the mind of a boss with a theory that Google would eventually rank (in part) based on their own internal understanding of your object. If Wikipedia could know so much about an object, why couldn’t Google? In the end, I was basically describing …

Digital Marketing SEO

Technical

Step-By-Step Google Disavow Process

Read Full Article For one reason or another, plenty of sites are in the doghouse. The dust has settled a bit. Google has gotten more specific about the penalties and warnings through their notifications, and much of the confusion is no longer... as confusing. We're now in the aftermath - the …

Digital Marketing SEO

Search Engines You Never Knew Existed

As a search engine junkie, I’m always pulling for the little guy with a unique idea. I love competition in the marketplace. Sadly none of these have any notable market share. But if you were curious like me, I present…
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