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The Big List Of PPC Resources And Articles [Updated For 2022] Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make…
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Last updated Sept. 2020. In your Google Ads account, you may have noticed a new Optimization Score, as well as recommendations on how to improve that score. Your initial thought may be “Wow, this is really insightful. Thank you Google…
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Here’s the thing: We knew Google was running our clients’ display ads on irrelevant sites. And the daily upkeep was maddening. We needed a fix, so we built a Chrome extension to give us more control over where our ads…
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Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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Case Studies
Case Studies
For The Sake Of Your Account…Stop Using Broad Match! If you are still using Broad Match keywords in your PPC account, STOP! Have you compared the performance of Broad Match keywords to the other match types in your account lately?…
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Google Ads location targeting allows advertisers to choose who can see their ads and prevent them from showing in areas they cannot serve. Google uses a variety of signals such as user settings, device, and search activity to determine where…
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Update: On 7-25-2018, Google changed the name of its ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an…
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Chances are if you’ve ever heard of SquareSpace, Blue Apron, or Audible, you probably first heard about them on a podcast. These brands sponsor quite a few shows, and in return have gained a decent amount of brand recognition. What…
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Forecasting. Some account managers love it, some hate it. Others believe it should be owned by an analytics team. For the record, dear reader, I LOVE forecasting. Judge me as you see fit. Regardless of your position on the matter,…
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