![The Big List of PPC Resources and Articles [Updated for 2022]](https://www.greenlanemarketing.com/wp-content/uploads/2021/08/The-Big-List-of-PPC-Resources-768x512.png)
Whether you’re new to the world of PPC or have been in the field for years, it’s important to stay up-to-date on the strategies and tools that can make your work more efficient. Luckily, the Paid Media team at Greenlane mined the internet for you, and curated this list of articles, tools, and hacks that…
Last updated Sept. 2020. In your Google Ads account, you may have noticed a new Optimization Score, as well as recommendations on how to improve that score. Your initial thought may be “Wow, this is really insightful. Thank you Google for making it easy for me to increase my optimization score!” But beware. While some…
Here’s the thing: We knew Google was running our clients’ display ads on irrelevant sites. And the daily upkeep was maddening. We needed a fix, so we built a Chrome extension to give us more control over where our ads end up. You can download it here, and read on for the details. The Google…
Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain intact. On January 13, 2020, Google announced that a new site design would be rolling…
For The Sake Of Your Account…Stop Using Broad Match! If you are still using Broad Match keywords in your PPC account, STOP! Have you compared the performance of Broad Match keywords to the other match types in your account lately? This antiquated match type comes with high CPCs and irrelevant traffic – chances are you…
Google Ads location targeting allows advertisers to choose who can see their ads and prevent them from showing in areas they cannot serve. Google uses a variety of signals such as user settings, device, and search activity to determine where a user is located each time they search. In Ads reporting, you will see two…
Update: On 7-25-2018, Google changed the name of its ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an application of artificial intelligence (AI) that provides systems the ability to learn and improve from…
Chances are if you’ve ever heard of SquareSpace, Blue Apron, or Audible, you probably first heard about them on a podcast. These brands sponsor quite a few shows, and in return have gained a decent amount of brand recognition. What makes podcasts so appealing to these brands, and why should more marketers (like you) consider…
Forecasting. Some account managers love it, some hate it. Others believe it should be owned by an analytics team. For the record, dear reader, I LOVE forecasting. Judge me as you see fit. Regardless of your position on the matter, a Q4 forecast is essential to building a solid holiday plan. It sets your client’s…
Learn the importance of maintaining and building a strong brand persona for social media and guiding principles for developing content with the right tone.
Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top of funnel campaign? Trust me, you’re not the only one. I’ve been through this. A lot. But I have also overcome this a lot. What I learned a long time ago is that attribution is a…
