The SEO report. It’s a calling card for some agencies. These reports can be ornate or no-frills (everyone has their own style). Smart companies use APIs to compile reports without spending manual hours. Some rely on automatic SEO reporting tools. For other companies, it’s a time-intensive and considerably low-value exercise.
Much has been said about AMP, the Accelerated Mobile Pages project spearheaded by Google, both glowingly for and bitterly against. Whatever your personal take is, though, Google is doubling down on pushing AMP in all of their properties, from AMP-powered Gmail that other providers will have no choice but to support, to a bevy of…
The reason Google doesn’t accept the canonical tag as a directive is probably because they know many webmasters will screw it up. If you have a massive database-driven eCommerce site, and you’ve tried to get a developer team to implement, you’ve seen how it can ultimately launch with a ton of unexpected results. Examples I’ve seen: via templates, products were suddenly “canonicalizing” to the homepage. Page 4 of a collection suddenly canonicalizing to page 1 of the collection. Crazy, random results are always likely if not implemented and QA’d properly. When the tag was announced in February of 2009, I worked for one of the largest eCommerce platforms at the time. We wanted to be first to offer this, and we rushed it out – with many, many problems. I’ve always had a love/hate relationship with this tag.
What is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time without having to sort through a number of third-party job sites. One job search can…
As long as I’ve been doing SEO and digital marketing, I’ve pushed for the early adoption of new products, platforms, and technology. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve leaned on since studying marketing in college. The first law states, “being first in the…
Google Ads location targeting allows advertisers to choose who can see their ads and prevent them from showing in areas they cannot serve. Google uses a variety of signals such as user settings, device, and search activity to determine where a user is located each time they search. In Ads reporting, you will see two…
Update: On 7-25-2018, Google changed the name of its ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an application of artificial intelligence (AI) that provides systems the ability to learn and improve from…
We’ve had a new voice in the Greenlane office recently. It’s been great getting to know her better, and we think you should know her, too. Meet: Amazon Alexa Yes, the same Alexa who plays your Spotify playlists and tells you the weather. But we wanted to experiment with what else she could do….
Unless you’ve been dialing up to the internet on a 56K modem attached to your Tangerine iBook G3, chances are you’ve heard that mobile internet usage has surpassed desktop usage for over a year now. Mobile SEO and the mobile experience is perhaps the most important consideration for your site after the content itself. Source:…
Chances are if you’ve ever heard of SquareSpace, Blue Apron, or Audible, you probably first heard about them on a podcast. These brands sponsor quite a few shows, and in return have gained a decent amount of brand recognition. What makes podcasts so appealing to these brands, and why should more marketers (like you) consider…
Forecasting. Some account managers love it, some hate it. Others believe it should be owned by an analytics team. For the record, dear reader, I LOVE forecasting. Judge me as you see fit. Regardless of your position on the matter, a Q4 forecast is essential to building a solid holiday plan. It sets your client’s…
If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I “left” the design world for content and marketing back in 2011. However, even though I…
