H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?
Google has been emphasizing images and videos in SERPS and the search experience. Learn why you should include visual search in your SEO strategy.
Review the core metrics provided in Google Analytics and learn how to effectively use them to build insightful, actionable reports.
Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports.
We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean, and how we recommend you handle them.
We all know the keywords we want to rank, but that doesn’t mean Google actually wants to rank your content. Learn how to work with Google by understanding search intent.
The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.
Here I write about some SEO tools and tricks to catch when a website issue appears. These tricks help you catch SEO problems before Google sees them.
Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.
Whether your goal is to optimize content for SEO or get fresh new content ideas, using the right keywords and phrases is a big factor for success.
An effective SEO report is one that keeps your clients goals in mind. Here are some tips to create truly valuable SEO reports, plus a free reporting template!
