Digital Marketing | PPC | UX
From Click to Conversion: Why Most Paid Traffic Fails to Land Leads
What separates mediocre PPC results from scalable, profitable campaigns? Poor message alignment, mismatched UX, or low-trust pages.
Digital Marketing
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Optimizing Google Ads for ROI in 2025
Optimizing your Google Ads can dramatically increase your ROI throughout the end of this year and into the next.
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Content Strategy | PPC | SEO | UX
10 Proven Best Practices for Landing Page CRO Improvement
There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.
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Branding | Content Strategy | SEO | UX
Beyond Boring: How Interactive Content Can Transform ‘Unsexy’ Industries
In this article, we’ll illustrate some examples of how interactive content can be used for more than just your stereotypical “fun” product or service brands.
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How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.
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Canonical Tags Will Not Fix Your Duplicate Content Problems
Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work.
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Why Your Single Keyword Ad Groups Are Killing Your Google Ads Performance
Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better results.
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UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.
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Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity Recognition
Think of schema as a notecard or a set of labels we use to explicitly tell search engines what the content is and what it means. Learn more.
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The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?
Let’s unpack the best ways to add schema markup and walk through some examples of GTM vs. hardcoded implementations.
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The Rise of Social Commerce: Why It’s More Than Just a Trend
Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.
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Study: How Google’s March 2025 Core Update Disrupted Local Rankings – And What It Means for Your SEO
See how Google’s March 2025 algorithm update affected local rankings for examined websites across Legal, Health, Finance, Real Estate, Auto, and Travel.
