The right digital marketing strategy consists of always monitoring, testing, and improving so you can cut through the noise. Let our digital marketing experts work with your team to get you ahead of your competition and in front of your audience. Whether that’s organic visibility or through paid ads.
SEO
The right SEO strategy enables your organization to leverage organic search as a marketing channel. We do this with comprehensive SEO-minded strategies, building quality links, continuous testing and reporting, and assistance with the production and promotion of valuable content. All with ongoing input from our technical, analytical and content teams. We are very hands-on.
PPC
Are you getting the right leads? Driving sales at a profitable CPA? Do you have a high enough quality score? Paid search management is the process of tweaking and testing elements of a text ad to track and continually enhance its performance. We provide strategy and fully manage paid search campaigns. We also run your shopping campaigns (Google, Microsoft, Amazon, etc).
Display Ads
Is your brand generating enough awareness? Are you reaching your audience at consideration and decision stages? Through our Display service, we reach users at different points in their buying process with relevant ads. We manage every aspect of your Display campaign, including media planning & buying, campaign set-up, target strategy (prospecting, lookalike, contextual, retargeting), rate negotiations (direct buy, programmatic, exchanges), asset creation guidance, and everything the Google Display Network offers, including YouTube and Gmail ads.
Paid Social Ads
Are organic social posts not working for you anymore? The social platforms, especially Facebook, are constantly restricting brand organic reach in favor of a pay-to-play approach. Paid Social advertising puts your ad in front of potential customers while they’re on Facebook, Twitter, Pinterest, Instagram, and LinkedIn. We can manage your entire social campaign, from media planning & buying, to testing target strategies (prospecting, lookalike, retargeting) and asset creation guidance.
Working with Greenlane
From day one, you’ll get a dedicated Account Manager committed to helping you hit your goals. We consult on digital marketing improvements and campaigns, for monthly retainers and projects. Our approach to digital marketing is for everything to be built on a solid foundation, tracked well, continually tested and improved. That’s why Greenlane’s team is agile, you’ll have access to all of our tech, analytics and strategy experts.
Resources
8 Reasons Podcast Ads Should Be In Your Marketing Plan
Chances are if you’ve ever heard of SquareSpace, Blue Apron, or Audible, you probably first heard about them on a podcast. These brands sponsor quite a few shows, and in return have gained a decent amount of brand recognition. What…
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