Born and raised in Lancaster, PA and educated in Communications and Media Arts, Krista always had a predisposition for numbers, patterns and logic.
With over a decade of agency experience in a variety of online and offline channels, she knows how to investigate consumer behavior, especially the role websites and digital marketing can play. Krista’s unconventional way of thinking about problems is her bread and butter. It should be no surprise that someone who was trained to play the violin backwards has a different way of doing things.
When she’s not busy being our beacon of data, she enjoys nothing more than reading – a book, cereal box, informational pamphlet – doesn’t much matter.