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How I Made Attribution Modeling Simple Enough to Sell to Your Boss

Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top of funnel campaign? Trust me, you’re not the only one. I’ve been through this. A lot. But I have also overcome…
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Digital Marketing SEO

Technical

Introducing The Google Indexation Tester

We are aware of issues with the Indexation Tester. It is currently not working. Google has made a significant change that broke the sheet. We are exploring alternative solutions. If you’d like to be updated if we find a solution,…
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Case Studies

Boost in Traffic after Manual Penalty Lifted

A professional services firm was suffering from a manual penalty, leading to a huge drop of natural search-driven leads.

Analytics Digital Marketing SEO

Forecasting Search Marketing Success with a Click Curve

Wouldn’t SEO be much easier if there was a way to predict just how much a change in a page’s SERP rankings would impact the amount of traffic that page gets? While the “opportunity score” formula isn’t new, we wanted…
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Digital Marketing SEO

Technical

The Technical SEO Essentials Checklist (for Not-So-Technical Folks)

This is a checklist of technical SEO basics that you might not have known were basics. We know some of our readers are new to technical SEO, so we wanted to arm you with (what we believe is) the essential technical audit list of 2016. Focusing on becoming a full-stack …

Content Strategy Digital Marketing SEO

10 Ways to Use the Wayback Machine to Improve Your SEO

The Wayback Machine is well known as a useful tool for viewing the way websites looked in the past. It’s always fun to pop in a URL from your favorite websites to see how far they’ve come since the early days of the internet (and maybe make fun of them …

Digital Marketing SEO

SEO is an Experiment

The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve …

Digital Marketing SEO

Technical

How To Create The Perfect XML Sitemap

There are many XML sitemap generators available for purchase, or even for free. They do what they’re supposed to – they crawl your site and spit out a properly formatted XML sitemap. But sometimes there’s a problem with these XML sitemap generators. They don’t know what URLs should (or should …

Digital Marketing SEO

Improve Your Link Building with Pitchbox (a Review and Tips)

We all know that links are an important part of SEO. They help users and bots navigate a site and give search engines information about its quality and authority. With links confirmed as one of Google’s top three ranking factors, we’ve all been reminded of the importance of quality, relevant …

Digital Marketing SEO

The Crucial SEO Importance of HTTP Headers

If you're not checking your client's HTTP headers, you're not giving them good service. I'm not talking about the stuff in between the and tags, either. I'm talking about the server response that you get before you get all that nice HTML, or that fancy PDF, or whatever …

Digital Marketing SEO

47 Great Beginner SEO Questions and Answers

Each year I lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class. These are their questions and my answers.

Digital Marketing SEO

Technical

The Big Three: Reverse Image Search Tools Compared

If you’ve ever seen the show Catfish then you know all about Google’s reverse image search. What you may not know is that Google isn’t the only reverse image search tool when it comes to finding rogue images online.