Digital Marketing
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Case Studies
Revenue Growth YOY Improved via Local SEO Strategy
Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)
Google For Jobs: The Optimization Guide
What is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time…
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The Truth About Multiple H1 Tags and SEO
Voice Search Optimization: The SEO’s Journey (So Far)
As long as I’ve been doing SEO and digital marketing, I’ve pushed for the early adoption of new products, platforms, and technology. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve…
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Case Studies
Regained Position 1 for Branded Search
Are You Checking “User Location” Reports in Google Ads?
Google Ads location targeting allows advertisers to choose who can see their ads and prevent them from showing in areas they cannot serve. Google uses a variety of signals such as user settings, device, and search activity to determine where…
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Rise of the Machines: How Google AdWords Got Smarter
Update: On 7-25-2018, Google changed the name of its ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an…
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Why Amazon Alexa Skills Are Important For Your Brand
We’ve had a new voice in the Greenlane office recently. It’s been great getting to know her better, and we think you should know her, too. Meet: Amazon Alexa Yes, the same Alexa who plays your Spotify playlists and…
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Don’t Make These Ridiculously Simple Mobile SEO Mistakes
Unless you’ve been dialing up to the internet on a 56K modem attached to your Tangerine iBook G3, chances are you’ve heard that mobile internet usage has surpassed desktop usage for over a year now. Mobile SEO and the mobile…
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8 Reasons Podcast Ads Should Be In Your Marketing Plan
Chances are if you’ve ever heard of SquareSpace, Blue Apron, or Audible, you probably first heard about them on a podcast. These brands sponsor quite a few shows, and in return have gained a decent amount of brand recognition. What…
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