The Importance of Gated Content: Capturing Leads Effectively
Learn the power of gated content for capturing leads. Enhance your marketing funnel with effective lead magnets and drive customer engagement.
Digital Marketing
The Truth About Multiple H1 Tags and SEO
H1 tags are synonymous with SEO. Once upon a time, a very young and unsophisticated (relatively speaking) Google relied on headers to determine the context of the preceding content. But how important are headers for SEO today? Should we still be obsessed with them for rankings?
Why You Should Optimize for Visual Search
Google has been emphasizing images and videos in SERPS and the search experience. Learn why you should include visual search in your SEO strategy.
How to Use Google Analytics to Build a Useful Website Performance Report
Review the core metrics provided in Google Analytics and learn how to effectively use them to build insightful, actionable reports.
How to Use Google Search Console to Build an Impactful SEO Report
Review the core metrics provided in Google’s Search Console and learn how to effectively use them to build insightful, actionable SEO Reports.
The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
We share what we learn about optimizing websites for scholarly SEO best practices and inclusion in Google Scholar search engines.
Ultimate Guide to Google Ads Recommendations
Your Google Ads account has an Optimization Score, as well as recommendations on how to improve that score. Use our guide as a translator for what Google’s comments really mean, and how we recommend you handle them.
Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
We all know the keywords we want to rank, but that doesn’t mean Google actually wants to rank your content. Learn how to work with Google by understanding search intent.
SEO is an Experiment
The complexities of SEO are exacerbated by the limited visibility we have into Google’s algorithm. Google claims more than 200 signals make up the main web search algorithms. When Google told us content, links, and RankBrain are the biggest contributor, it didn’t exactly unravel any mysteries of how to improve rank.
4 Tools for Getting Ahead of SEO Disasters
Here I write about some SEO tools and tricks to catch when a website issue appears. These tricks help you catch SEO problems before Google sees them.
Using Google Search Console Tools To Clean Up Your (404) Act
Learn how you can use Google Search Console to clean up your 404 pages and reclaim some lost links.
The Best Keyword Research Tools You May Not Know
Whether your goal is to optimize content for SEO or get fresh new content ideas, using the right keywords and phrases is a big factor for success.