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How To Check To See If Blocked Pages Are Indexed

Bill Sebald
Founder & Managing Partner


March 23, 2015

You put a robots.txt on your site expecting it to keep Google out of certain pages. But you worry – did you do it correctly? Is Google following it? Is the index as tight as it could be?

Here’s a question for you. If you have a page blocked by robots.txt, will Google put it in the index? If you answered no, you’re incorrect. Google will indeed index a page blocked by robots.txt if it’s being linked by one of your pages (that do not have a rel=”nofollow”), or if it’s linked from another website.  It doesn’t usually rank well because Google can’t see what’s on the page, but it does get PageRank passed through it. What a waste! Google will probably give you a snippet like this:

robots.txt snippet

2 Ways To Check For Indexed Pages You Thought Were Blocked

Don’t worry, I have a couple relatively painless ways to check your own indexation.

Using Google.com (More Manual)

Visit your robots.txt file and look at the blocked directories.  Let’s use Toys R Us for example:

  1. Check https://www.toysrus.com/robots.txt
  2. Take the first blocked directory (as of 3/22/2015, it’s /search/)
  3. Query Google.com using site:toysrus.com inurl:/search/ (this will attempt to find any URL that has /search/ on the toysrus.com site)
  4. Take note of any listings stating a description for this result is not available because of this site’s robots.txt 
  5. Repeat with all the other blocked directories
  6. Find all linking pages and determine your best course of action (eg, a nofollow attribute, a meta-noindex, the “remove URL” from Google Webmaster Tools)

In some cases, this trick will result in noisy results. If you tried this example above, you probably didn’t find blocked URLs until about page 5, where you see “In order to show you the most relevant results, we have omitted some entries very similar to the 47 already displayed. If you like, you can repeat the search with the omitted results included.” Since Toys R Us uses “search” as a parameter, Google tries to show it. This is not the “search” we’re looking for.

Summary

SERPitude is certainly a great tool for purposes as well, but solid for understanding what the SERPs are showing your searchers. Now that you identified your blocked pages, the real fun comes in tracking them down, deindexing them, and plugging the links with a rel=”noindex”.  Go to it, Sherlock!

Bill Sebald headshot.

Bill Sebald

Founder & Managing Partner

Bill started in SEO in 1996, early enough to have watched the discipline form around him and to have introduced some of the approaches still in use today. He founded Greenlane in 2005 as a consulting business, which reformed in 2012 as an alternative to the standard agency model: senior people, small roster, every client getting the collective attention of the whole team. His writing focuses on SEO strategy, where AI and LLMs are taking search, and unvarnished industry opinion.

In the field since
1996
Expertise
AI Search Optimization
Technical SEO
SEO Content
Off-Page SEO
SEO Training
Industries
Collectibles
E-commerce / Retail
Education
Legal
Music & Entertainment
Certifications
Google Ads
Published
LinkedIn

Outside of work, Bill is a guitarist and songwriter. When he isn’t writing or playing music, you’ll usually find him watching 80s movies.

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Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.