The old saying that “time is money” is especially true in the worlds of SEO and marketing. In order to get the most out of both your time and your clients’ time, you’ll have to find ways to speed things up without sacrificing quality of work. And much like “there’s an app for that,” there’s an extension or tool for almost anything you can think of.
At Greenlane, we all use different tools and extensions to help us deliver valuable, timely and actionable insights to our clients. While everyone has their own preferences, there are a few stand-out tools used by most–if not all–of us daily. We’re sharing them here to make your work-life easier and help you fulfill your resolution to be a more productive marketer this year.
- Redirect Path – Redirect Path is a great extension to use when performing site audits. It shows you the HTTP status of the URL you’re on and flags redirects, pages not found, and server errors. You can also click each URL in the path to expand for more information about HTTP headers and server IP address.
- Canonical – As the name suggests, this extension shows you the canonical URL of the page you’re on so you don’t have to hunt it down in the source code.
- 1Password or LastPass – We’re pretty evenly split on which password saving extension is better, but they both do a lot of the same things. Both 1Password and LastPass can save passwords, notes, and more to your account so all you need to remember is one master password to access your account logins across multiple platforms and devices. Both can also autofill information and generate strong passwords for you.
- Boomerang – Have you ever sent an email, received no response, and wondered if the recipient even opened it? Boomerang is a Gmail extension which lets you know which emails were opened, and a whole lot more. It’s also great for scheduling emails, setting follow-up email reminders, and reminding you of important messages. You can even control when your inbox receives emails to keep you focused on important tasks at hand.
- The Great Suspender – This extension is a personal favorite as it has saved my computer on multiple occasions. The Great Suspender suspends any open tabs while they’re not in use in order to save some of your system’s resources. You can either set the auto-suspend time or manually suspend a tab with a simple right click. The extension also has a whitelist for domains and URLs you never want suspended.
- MozBar – Gives you various metrics and information about a page, including: DA and PA, link metrics, metadata, markups, and more.
- Keywords Everywhere – Shows you the search volume, CPC, and competition score of keywords in various places across the Internet.
- Save to Pocket – Saves articles, videos, and even pages for viewing on any device at a later time, on- or offline.
- Awesome Screenshot – Lets you take screenshots (including full-page screenshots), record a screen, screencast, annotate, blur, and share.
- User-Agent Switcher – Lets you spoof and switch between different user-agents right in your browser to see how pages render on various platforms.
- SEMrush – SEMrush is one of our Holy Grail tools here at Greenlane. It really does a lot: site audits, domain vs. domain comparisons, brand monitoring, and much more. One of the tasks we use it for the most, however, is keyword research. SEMrush gives you keyword data for specific keywords, shows you the keywords that a specific URL is ranking for, and finds related keywords. Additionally, if you have projects within SEMrush, you can track keywords for your site and competitors’ sites across locations, languages, and devices.
- Screaming Frog – Another Holy Grail tool within our Tech department, Screaming Frog is useful for crawling a site’s links, images, CSS, scripts, and apps to help you evaluate onsite SEO and discover any issues. It’s great for finding broken links, analyzing page metadata, auditing redirects, and more.
- Buzzsumo’s Question Analyzer (formerly Bloomberry) – Bloomberry (we’ll forever call it this) is incomparable for building out meaningful content. This tool searches hundreds of thousands of forums, Reddit, Quora, and other Q&A sites for popular questions based on a keyword. Bloomberry also breaks those questions into more granular topic clusters for you, and sorts by the most frequently asked questions to help you address the most pressing needs of users.
- Rank Ranger – Rank Ranger is a daily keyword tracker that tracks rankings for various search engines on desktop and mobile. If you’re tracking Google rankings, you can also see SERP snapshots and features, Featured Snippet information, local rank, and more. It’s great for seeing how your site’s rankings have been impacted by any changes you’ve made.
- Ahrefs – Ahrefs is becoming a tool that many of us use almost daily. It’s great for backlink analysis, checking up on your competitors’ link profiles, and seeing what topics get links within your industry. It’s also growing to be more than just a link analysis tool – it can also help with keyword research and finding unlinked mentions.
- OmniFocus – Allows you to organize projects, notes, and to-do lists with the option to focus on specific projects to get things done
- For non-Apple users, or if you’d rather not pay, try Todoist
The SEO and marketing world is full of useful tools, and of course these are only a handful of them. Are there any other extensions or tools that have been helpful to you that we left out?