The Lesser Used Metrics of Ecommerce
We all know the metric rockstars of eCommerce reporting – transactions, revenue, average order value, etc. This post isn’t about those metrics – they already get enough press. This is about the unsung, and too-often ignored, metrics of eCommerce. These are the details that are not as glamorous, but can be even more influential to creating incremental sales and revenue. (For general details about eCommerce tracking and its implementation, I highly recommend you take a look at LunaMetrics and some of their posts.