Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of building strategies and implementing methods to bring more target audience members to a site.

Here’s the thing: there isn’t a one-size-fits-all way to improve every site’s SEO. That’s why we create true partnerships with our clients in order to discover unique strategies and deliverables with valuable data and clear actions. We bring the SEO expertise and you bring the knowledge of your business.

You’ll never hear our clients say:

  • “We never know what our SEO company is working on or what their strategy is.”
  • “All this data is overwhelming, and there’s no story behind it.”
  • “We don’t really like this tactic, but our SEO company said it’s a common practice.”

What’s included in SEO?

SEO enables your organization to leverage organic search as a marketing channel. We do this with monthly comprehensive SEO roadmaps, which can include improvements to your site’s technical structure and the production and promotion of valuable content.

Technical SEO

Technical SEO is the foundation upon which other SEO strategies rely upon for holistic success. It’s the optimization baseline for improving your crawlability, readability, and findability.

Since every client is different, we make it our priority to get to know each one’s needs and goals before developing a strategy. We aim to fully understand how your site is built and works, so Greenlane provides:

  • Tech Audit and Analysis
  • Mobile Audit and Analysis
  • Schema Review and Analysis

Based on our analysis, we make recommendations specific to your site, work with your web development resources, and prioritize these recommendations on time/cost, your business needs and goals, and what will benefit you most.

We know how to work in every platform, at every level, and with every tool – from making recommendations at the code level to using tools to solve complex issues. And if a tool doesn’t exist, Greenlane has often been the first to build a new one.

We are industry leaders in technical SEO. Outside of work at Greenlane, our tech team also co-organizes SEO Grail, Philadelphia’s most popular SEO meetup, and, a set of free SEO tools and technical SEO guides used by tens of thousands of SEOs worldwide.


Google continually emphasizes the importance of useful, unique and relevant content, marking it as a primary ranking factor in the search algorithm. Our content offering is tailored to the needs of your audience, goals of your business, and your company’s unique voice. Content is your brand’s equity: it’s what draws in visitors, keeps them engaged and returning for more.

Some of our more popular projects are:

  • Competitive Content Analysis
  • Competitive Gap Analysis
  • Content Calendars
  • Keyword to Topic Mapping

Link Acquisition and Management

In addition to content, links are another top ranking factor for Google. Our Link Acquisition and Management offering provides 100% white-hat and personalized link-acquisition strategies that tie into clients’ marketing goals and existing marketing strategies. We don’t rely on fast tactics or short-term goals. Greenlane provides:

  • Link Acquisition Through Promotion & Outreach
  • Backlink Audit & Analyses
  • Link Penalty Recovery

This method drives qualified referral traffic to your site, builds and amplifies brand reputation, increases rankings, and improves your site’s overall authority.

Ready to acquire more business through SEO? Let’s talk.