How Greenlane Improves SEO For Clients


Our agency model is designed to be an alternative to the usual SEO agency model

When Greenlane opened as an agency in 2012, we wanted to take a different approach to SEO and consulting. Our core team came from one of the largest digital marketing agencies in the United States. We simply felt Google’s increasing sophistication required more effort from practicing SEOs. Scalable, textbook tactics are more lucrative for SEO agencies than clients.

We wanted to be different. We wanted to be on the hook for ROI. We wanted to unite the best SEO optimizers with the companies who are willing to fight for their share of organic traffic. We wanted to be the SEO team that can solve even the most difficult issues.

We have succeeded.

As of today, our team has supported more than 100 highly recognized brands. This has given us the collective experience needed to drive results in the ever-changing Google search engine. We are a Moz recommended agency, and judges on the US Search Awards. Greenlane is commonly mentioned as a top SEO company in the United States, and we couldn’t be more proud. (We know many agencies say that, but we encourage you to ask around!)

If you have wondered if your current SEO agency could be doing better, or if there was a way to boost performance from your in-house team, let’s have a conversation. No pushy sales. Just a conversation with our founder Bill Sebald.

Some companies who trust us

Client Logos

Success with SEO requires collaboration and iteration

At Greenlane, we are experts in getting visibility and conversions through search engines. You are the experts in your business. Together, we are a united front.

Long roadmaps full of basic tactics won’t move the needle unless you have no competition. Sure, it’s easy for an agency to sell this. But we aren’t your traditional SEO agency. Instead, we work to be true consultants, being as agile as possible to keep up with Google’s countless algorithm updates.

After understanding your goals and KPIs, Greenlane will develop SEO strategies aimed at driving ROI. We study the incoming data routinely, and will always change course based on the incoming data. Through experiments, detective work, and experience, Greenlane will find your opportunity.

You’ll never hear our clients say:

  • “We never know what our SEO company is working on or what their strategy is.”
  • “Our SEO agency doesn’t understand our business goals.”
  • “We don’t really like this tactic, but our SEO company is forcing us to do it.”


MOZ            Winner of multiple Philly 100 awards            google partner

Can Greenlane help with all our SEO issues?

Yes. From technical to contextual, international to local, our team can go toe-to-toe with every SEO expert. We are very selective about the talent we bring to the team. We even consider content strategy and CRO to be a part of SEO today.

Let’s break down the main SEO pillars:

Technical SEO

Technical SEO is the foundation upon which other SEO strategies rely upon for holistic success. It’s the optimization baseline for improving your crawlability, readability, and findability. If your technical SEO has issues, the rest of your work may not matter.

So, we dig deep into your website to make sure any technical opportunities are revealed. We then work with your developers directly to improve. This includes, but not limited to:

  • Website architecture
  • Code, schema, and tag optimization
  • Speed optimization
  • Site security
  • Web accessibility

We know how to work in every platform, at every level, and with every tool – from making recommendations at the code level to using tools to solve complex issues. And if a tool doesn’t exist, Greenlane has often been the first to build a new one for the SEO industry to use.

We have worked on dozens of one million+ page enterprise websites. We understand some of the challenges that come with implementing development projects. Don’t worry – we are completely used to it all.

On-page SEO and Content

Google continually emphasizes the importance of useful, unique and relevant content, marking it as a primary ranking factor in the search algorithm. It’s more than standard keyword research. Google is investing in semantic and natural language models that can rank content without the keyword even appearing on the page. Our on-site offering is tailored to the needs of your audience, goals of your business, and your company’s unique voice. Content is your brand’s equity: it’s what draws in visitors, converts them, keeps them engaged, and returning for more.

Some of our more popular projects are:

  • Competitive content analysis
  • Competitive gap analysis
  • Content calendars
  • Keyword to topic mapping
  • Optimizing for rich snippets

Link Acquisition and Content Marketing

Do you have some compelling copy? Let’s show search engines how important and valuable it is. Building popularity is a big signal to search engines. We create 100% white-hat and personalized link-acquisition and promotion strategies that tie into clients’ marketing goals and existing marketing strategies. We don’t rely on fast tactics or short-term goals. Greenlane provides:

  • Link acquisition through promotion & outreach
  • Backlink audit & analyses
  • Link penalty recovery

Local SEO

Perhaps you focus on a specific geographic area. We are fully capable of developing strategies that work in your “local” space. Businesses with a walk-in location can compete in search engines as well as anyone. In fact, in recent years we have seen search engines creating many more opportunities for the brick-and-mortar business. With new mobile technologies comes more complexity, all of which Greenlane has a complete handle on.

Greenlane provides support for:

  • Improved map rankings
  • Leveraging IYPs (internet yellow pages)
  • Improving conversions through effective local marketing
  • Tracking conversions

Ready to chat?

Ready to acquire more business through SEO? Or just have a few questions? Contact our founder Bill Sebald through this form. He may even be on chat now. (Look for the chat widget!)