Professional SEO Services From a Philadelphia Agency With Decades of Experience

Greenlane has been helping Philadelphia businesses grow through SEO since 2005. We’ve been around longer than most, and that experience has taught us quite a bit. In SEO, experience matters.

Based just outside the heart of Philadelphia, we’ve worked with many hometown brands to build modern SEO strategies that drive real results. We love working with Philly businesses. Here are a few local companies that trust us:

UO

Greenlane is well-known in the SEO industry for the work that we’ve done. Co-founded by Bill Sebald, a recognized thought leader known for contributing much to the early SEO community, Greenlane was designed to be a different kind of agency. We tailor everything to your specific goals and challenges, rather than delivering recommendations from a stale playbook.

We’re a boutique team of experts focused on what moves the needle: visibility, traffic, leads, and revenue. We’re not just getting you rankings. We’re getting you conversions.

We build SEO strategies that drive the one thing that matters: real, measurable growth for your business. Whether you’re targeting a local Philly audience or scaling to a national customer base, we’ve got the expertise to make it happen.

Ready to make your SEO budget work smarter? Contact us for a free consultation.

Technical SEO

Technical SEO is the foundation of your site’s visibility. It supports proper readability, crawlability, and indexability. Without it, even the best content can fall short. At Greenlane, we conduct in-depth manual audits, utilize advanced tools, and collaborate closely with your development team to identify and resolve issues, ensuring your site is easily crawlable, understandable, and rankable by search engines.

More About Technical SEO

On-Page SEO and Content

We provide complete on-page and SEO content support, starting with identifying rankable topics and building a strategic content calendar. Our process is driven by data and includes optimizing existing pages, creating new high-performing content, and using audits and competitor research to inform our approach.

More About On-Page SEO

SEO isn’t just about what’s on your site. Our off-page services support link building, digital PR, and content marketing, all with a focus on quality over quantity. We’re fully transparent about how we earn backlinks and the value they bring.

More About Off-Page SEO

Local SEO

Local businesses need targeted SEO to attract foot traffic and increase bookings. We optimize Google Business Profiles, create geo-focused content, audit local competitors, and develop strategies tailored to help you stand out in your market.

More About Local SEO

SEO Case Studies

Greenlane is one of the best search engine marketing agencies we’ve worked with. They were proactive and thought outside the box to create and implement campaigns. They also shared best practices with us and stayed on top of industry and market trends.

Tiina Hyvonen, VP of Marketing Operations, American Sentinel University

Where to Find Us

You can find our office in Eagleville, Pennsylvania (next to King of Prussia). We’re just a stone’s throw from the revolutionary grounds of Valley Forge, minutes from the King of Prussia Mall, and just down the road from a Wawa.

Greenlane Search Marketing OFFICE

Why Greenlane? We’re Your Home Team Advantage.

We are a Philadelphia SEO company with unmatched experience. We know that there are numerous search marketing agencies in the Philadelphia area. But we’re not just another vendor — we’re built to be a different kind of search marketing partner. We are a boutique firm that cut our teeth in the big agency world. Our team comprises passionate, experienced, and straight-shooting digital marketers who live and breathe this work. We’ve been recognized as thought leaders in the space for years.

  • 🏙 Philly-area based, nationally capable
  • 🦅 We’ve cut our teeth on more than 100 brands
  • 📆 In the game since 2005
  • 📈 A team with decades of SEO expertise
  • 💬 Transparent reporting, real strategy development
  • 🤝 No cookie-cutter plans — we build custom campaigns around your goals
  • 🏆 Philadelphia 100 winner

We Give Back

Being helpful is a core value of ours. We believe in giving back to the city that’s given us so much. Every year, our team volunteers with local organizations, such as Sharing Excess and Cradles to Crayons, to support families and combat food insecurity in the Philadelphia area.

Frequently Asked Questions

What is SEO, and why is it essential for showing up on Google?

SEO (Search Engine Optimization) is the ongoing process of making your site the best possible answer to the questions people type — or speak — into Google, Bing, and now AI search bots like ChatGPT Search, Gemini, and Perplexity. It’s how you earn free, compounding traffic.

Google signalWhat it checks forHow to influence it
Relevance & intent matchDoes the copy satisfy the specific need behind the query?Author bios, citations, and backlinks from reputable sites
Authority (E-E-A-T)Are you experienced, expert, and trustworthy?Author bios, citations, backlinks from reputable sites
User experienceDo visitors stay, read, click, convert?Fast Core Web Vitals, intuitive design, zero 404s
Technical healthCan bots crawl and understand your pages?Clean code, schema markup, XML sitemaps, internal links

If you nail those areas, Google’s algorithms reward you with higher positions, richer snippets, and inclusion in AI answers — driving compounding traffic and leads over time.

How do I get started with SEO, and can I do it myself?

Yes, you can certainly do your own SEO. Start by researching keywords and topics your audience uses, optimizing your website’s content (including title and meta tags), improving site speed, and earning backlinks.

Search marketing agencies like Greenlane exist to help website owners who don’t have the time or experience to optimize their website for SEO. Read: How An SEO Agency Can Help in 2025 for more information.

How much does SEO cost, and is it worth the investment?

SEO rates vary widely, typically tied to the agency’s experience. There are various models, but the most common approaches are hourly retainer or project-based (both of which we provide).

What are the main types of SEO, and which tactics should I avoid?

The four main types are on-page SEO, off-page SEO, technical SEO, and local SEO.

How long does SEO take to start working?

The answer depends on your competition. If you’re just starting with SEO while your competitors have been investing in it for years, you’ll need to put in more effort to gain ground. This includes optimizing for both traditional search algorithms and newer AI-driven language models. With SEO, you get out what you put in.

Is SEO still relevant in 2025, or is AI making it obsolete?

SEO is more relevant than ever with the advent of AI search engines. While AI is changing how people use search engines, they are still a primary source of discovery for your brand.

Ready to partner with us?

From day one, you’ll be paired with a dedicated strategist focused on achieving your goals. Our services are available as one-time projects or on a monthly retainer, providing flexibility to meet your needs. Whether you require support for E-commerce, B2B, or B2C initiatives, you’ll have direct access to our team of strategy experts, ensuring comprehensive guidance every step of the way.