Jenn Villa
SEO Account Manager – Content Strategist SME
Jenn leads many strategic conversations for our clients’ content and branding services. Her approach starts with what customers actually want and struggle with, then builds content that addresses their needs, backed by search data rather than guesswork. She’s been a marketer for well over a decade and also has deep roots in video production, editing, and promotion.
- In the field since
- 2014
- Expertise
-
AI Search Optimization
SEO Content
Local SEO
SEO Training
User & Buyer Persona Creation
Branding
Video Marketing - Industries
-
B2B SaaS
E-commerce / Retail
Home Services
Legal
Veterinary - Certifications
-
HubSpot
Semrush
When Jenn’s not increasing your organic results, she’s running her small business, Villa Vintage, in Lancaster, PA. From restoring leather handbags to cleaning the dust from old vinyl records, Jenn loves taking something long-forgotten and bringing it back to life.
Posts by Jenn Villa
Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI
The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
AI | Paid Social Advertising
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
A Mid-Year Check on Our 2026 SEO Trends Predictions
Did we get it right? Mostly, yes. Are there a few places where things went a little differently? Also yes. See what’s happened this year.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
If AI Agents Start Making Purchases, Does SEO & Marketing Still Matter?
If AI answers become the norm vs clicking a site, there’s no landing page to optimize. No product page to scroll through. Does SEO still matter?
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Hidden Psychology Behind Brand Design
There are many reasons someone trusts your brand: from your fonts and colors to the weight and placement of messages and images.
Branding | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
6 SEO Strategies to Improve Brand Visibility in Google’s AI Overviews
Here are six SEO strategies you should consider doubling down on to be retrievable and rank in AI Overviews and LLMs’ AI results.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Improve Your Brand Visibility in Google’s AI Search By Focusing on “Retrieval” Optimization
The “secret” strategies to ranking in this new era of AI-powered search don’t require complicated, revolutionary technical hacks.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
How Missing Author Bylines Can Cause SEO Keyword Ranking Drops: A Healthcare Case Study
Our SEO agency found a correlation between lackluster author information on a client’s website blog and lost keyword rankings.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
6 Ways to Stand Apart from AI-Generated Content via Search & Beyond
Stay visible on the now AI-diluted SERPs by understanding how artificial intelligence ranks content and what you can do to stand apart.
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting
Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
SEO Trends for 2026: Know the 3 A’s – Authenticity, Agents, & Authority
Three trends emerged in our SEO team’s predictions for the search engine optimization community in 2026.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Links Aren’t Just For SEO: Advanced Internal Linking Strategies for In-House Teams
With other pressing responsibilities, it’s easy for internal linking to take a backseat. Remember, it’s a UX benefit and not just for SEO.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.