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4 Tools for Getting Ahead of SEO Disasters
Using Google Search Console Tools To Clean Up Your (404) Act
This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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The Best Keyword Research Tools You May Not Know
Note: This post reviews web-based keyword tools. It doesn’t cover desktop tools or plugins. Keyword research is extremely important when conceiving new content ideas or optimizing existing content for search engines. You likely have a favorite keyword research tool –…
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What Google’s Featured Snippet Deduplication Means for Your Site
On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing…
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Google’s Current Desktop Design
Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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Case Studies
PPC Account Restructure Increased Search Leads by 80%, Lowered CPL by 18% in Less Than 4 Months
Case Studies
PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion
Case Studies
SEO & Content Strategy efforts lead to 77% MoM Pageview Increase
Why You Should Stop Using Broad Match
For The Sake Of Your Account…Stop Using Broad Match! If you are still using Broad Match keywords in your PPC account, STOP! Have you compared the performance of Broad Match keywords to the other match types in your account lately?…
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How Google’s BERT Works In SEO
Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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