Case Studies
PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion
How our Paid Search expertise and account clean-up process brought our client immediate results.
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Why You Should Stop Using Broad Match
For The Sake Of Your Account…Stop Using Broad Match! If you are still using Broad Match keywords in your PPC account, STOP! Have you compared the performance of Broad Match keywords to the other match types in your account lately?…
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How Google’s BERT Works In SEO
Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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SEO Reporting: How to Build Meaningful Analytics Reports
The SEO report. It's a calling card for some agencies. These reports can be ornate or no-frills (everyone has their own style). Smart companies use APIs to compile reports without spending manual hours. Some rely on automatic SEO reporting tools. For other companies, it's a time-intensive and considerably low-value exercise.
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Case Studies
Revenue Growth YOY Improved via Local SEO Strategy
A localized florist based in southern Australia wanted to substantially increase sales from organic traffic in order to become less reliant on pay-per-click (PPC), while building its brand and establishing itself as an authority in their local market.
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Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)
The reason Google doesn't accept the canonical tag as a directive is probably because they know many webmasters will screw it up. If you have a massive database-driven eCommerce site, and you've tried to get a developer team to implement, you've seen how it can ultimately launch with a ton …
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Google For Jobs: The Optimization Guide
What is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time…
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The Truth About Multiple H1 Tags and SEO
The "official rollout" of HTML 5 in October 2014 ignited renewed interests in an old SEO debate: whether or not using multiple H1 tags on a single page is bad for SEO. Depending on the school of thought, some designers debated the true use case. Likewise, some SEOs had a …
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How To Optimize For Voice Search: The SEO’s Journey (So Far)
As long as I’ve been doing SEO and digital marketing, I’ve pushed for the early adoption of new products, platforms, and technology. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve…
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Are You Checking “User Location” Reports in Google Ads? If Not, You Better Start
Here’s how one of my clients’ display network campaigns performed last month: Looks decent for a display campaign, right? We weren’t even trying to get conversions, just generate brand awareness in the United States using custom affinity audiences. Now, take…
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Rise of the Machines: How Google AdWords Got Smarter
Update: On 7-25-2018, Google changed the name of their ad platform from AdWords to Google Ads. We are leaving this article as it was originally written with AdWords as the platform’s name. What is machine learning? Machine learning is an…
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Why Amazon Alexa Skills Are Important For Your Brand
We’ve had a new voice in the Greenlane office recently. It’s been great getting to know her better, and we think you should know her, too. Meet: Amazon Alexa Yes, the same Alexa who plays your Spotify playlists and…
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