Marketplaces
Category: Marketplaces
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Latest Articles
Greenlane Index: September 2026
September made the direction of search hard to ignore. AIOs now cover more of the results page, more of People Also Ask, and even business listings.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
Greenlane Index: August 2026
If there’s a thread running through this month, it’s that the “black box” framing of AI search may be starting to crack open.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
Introducing our AI Brand Perception Analysis
We’ve developed a new analysis that explores the way Large Language Models (LLMs) discover information about your brand.
AI | Digital Marketing
Read MoreAdam Wells
Senior SEO Account Manager
Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI
The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Greenlane Index: July 2026
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
AI | Paid Social Advertising
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
A Mid-Year Check on Our 2026 SEO Trends Predictions
Did we get it right? Mostly, yes. Are there a few places where things went a little differently? Also yes. See what’s happened this year.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves
To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.
AI | Digital Marketing
Read MoreJess Wisniewski
Cross Channel Team Lead
Greenlane Index: June 2026
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact. Read more.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
If AI Agents Start Making Purchases, Does SEO & Marketing Still Matter?
If AI answers become the norm vs clicking a site, there’s no landing page to optimize. No product page to scroll through. Does SEO still matter?
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.