E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
Digital Marketing
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How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
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Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
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Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
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Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
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Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
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PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
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Tech SEO Strategy Tackles Index Bloat
A billion-dollar global information and publishing company noticed a heavy decline in their natural search traffic for a specific piece of their business.
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PPC Restructure Yields 55%+ YoY traffic and 45%+ YoY Conversion
How our Paid Search expertise and account clean-up process brought our client immediate results.
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SEO & Content Strategy lead to 77% MoM Pageview Increase
Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.
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Revenue Growth YOY Improved via Local SEO Strategy
A localized florist based in southern Australia wanted to substantially increase sales from organic traffic in order to become less reliant on pay-per-click (PPC), while building its brand and establishing itself as an authority in their local market.
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Regained Position 1 for Branded Search
A high-profile homepage mysteriously went from position 1 to rendering as a video thumbnail in organic listings. We helped discover why, and fixed the rankings.
