Paid Social Advertising
Category: Paid Social Advertising
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Latest Articles
Greenlane Index: September 2026
September made the direction of search hard to ignore. AIOs now cover more of the results page, more of People Also Ask, and even business listings.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
Greenlane Index: August 2026
If there’s a thread running through this month, it’s that the “black box” framing of AI search may be starting to crack open.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
Introducing our AI Brand Perception Analysis
We’ve developed a new analysis that explores the way Large Language Models (LLMs) discover information about your brand.
AI | Digital Marketing
Read MoreAdam Wells
Senior SEO Account Manager
Why Your Brand Needs an Off-Site / PR Strategy, Thanks to AI
The number of people who land on your carefully optimized page is shrinking. People are forming an opinion about you based on third-party sources.
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Greenlane Index: July 2026
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
A Midpoint Check-In on Our 2026 Paid Media Trends Predictions
Back in December, our Paid Media predicted what 2026 would bring to the world of online advertising. Now we’re at the halfway mark.
AI | Paid Social Advertising
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
A Mid-Year Check on Our 2026 SEO Trends Predictions
Did we get it right? Mostly, yes. Are there a few places where things went a little differently? Also yes. See what’s happened this year.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Blind Leading the Blind: What Happens When Paid Ads Algorithms Monitor Themselves
To win in Paid Ads and the SERPs today, you need real people driving the strategy and correcting the machine’s missteps.
AI | Digital Marketing
Read MoreJess Wisniewski
Cross Channel Team Lead
Greenlane Index: June 2026
May was Google’s month with I/O announcements and a Core Update. June was the month the industry started seeing the impact. Read more.
AI | Analytics
Read MoreDylan Jones
SEO Team Lead
If AI Agents Start Making Purchases, Does SEO & Marketing Still Matter?
If AI answers become the norm vs clicking a site, there’s no landing page to optimize. No product page to scroll through. Does SEO still matter?
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.