Content Strategy
Category: Content Strategy
Is Your Brand Forgettable? It Might Just Be an Archetype Identity Problem
Every strong brand has a clear, recognizable identity that resonates deeply with its audience. If yours is struggling, you may need archetypal help.
Branding | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.
Content Strategy | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Canonical Tags Will Not Fix Your Duplicate Content Problems
Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work.
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
Why Your Brand Messaging Feels Off — & How Knowing Your Branding Personality Can Fix It
Confused people don’t convert. They scroll past. Enter: knowing your brand’s personality, or “archetypal branding.” Learn more.
Branding | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.
Content Strategy | PPC
Read MoreAshley Morrison
Senior Paid Media Account Manager
Why Every Brand Should Have a YouTube Channel (Especially After Google’s 2023 Video Update)
Every business should start posting on YouTube — and we’re here to tell you all the reasons why!
Content Strategy | SEO
Read MoreGreenlane
10 AI Use Case Ideas From Our Marketing Agency’s SEO Team
While AI is powerful, our marketing team’s SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.
Analytics | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Primal Branding Breakdown: Don’t Just Sell — Create a Belief System
Primal Branding outlines seven elements—creation story, creed, icons, rituals, pagans, sacred words, and leader—that help brands create belief systems. Brands like Patagonia, Lush, and Marshall use these to build loyalty, connect emotionally with customers, and inspire advocacy beyond just selling products.
Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
How to Write Content for Multiple Audiences
Is your audience made up of multiple segments with different needs and wants? Discover your options for giving everyone a great user experience!
Content Strategy
Read MoreGreenlane
The Importance of Gated Content: Capturing Leads Effectively
Learn the power of gated content for capturing leads. Enhance your marketing funnel with effective lead magnets and drive customer engagement.
Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Best Keyword Research Tools You May Not Know
Whether your goal is to optimize content for SEO or get fresh new content ideas, using the right keywords and phrases is a big factor for success.
Content Strategy | Digital Marketing
Read MoreBill Sebald
Founder & Managing Partner
How to Write Content in Your Client’s Voice
If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice – even a company’s voice – is the real challenge. I compare it to a comic doing impressions. (Or maybe that’s just my excuse to classify watching SNL as “research”.) Someone like Dana Carvey carefully studies the quirks and habits of how an entity presents itself. Sure it’s about the words they say, but it’s also about how and why they say them.
Content Strategy
Read MoreGreenlane
Latest Case Studies
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.