Content Strategy
Category: Content Strategy
How to Make a Keyword List: Building a Master Keyword File
Learn how to make a master keyword file and build a list of target keywords to improve your ranking. Step-by-step: from research to strategy.
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
How Missing Author Bylines Can Cause SEO Keyword Ranking Drops: A Healthcare Case Study
Our SEO agency found a correlation between lackluster author information on a client’s website blog and lost keyword rankings.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Antidote to AI Noise: Why Purpose-Driven Marketing is the Only Way Forward
Mission-driven content isn’t just about brand sentiment. It is a high-performance SEO strategy designed to dominate search results.
AI | Content Strategy
Read MoreMalcolm Jones
SEO Account Manager
6 Ways to Stand Apart from AI-Generated Content via Search & Beyond
Stay visible on the now AI-diluted SERPs by understanding how artificial intelligence ranks content and what you can do to stand apart.
AI | Branding
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Paid Media Trends for 2026: AI with Guardrails, Channel Diversification, & Retargeting
Enhance your Paid Media campaigns with these trends in PPC and beyond for 2026, including tips on AI usage, diversity, retargeting, and more.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
SEO Trends for 2026: Know the 3 A’s – Authenticity, Agents, & Authority
Three trends emerged in our SEO team’s predictions for the search engine optimization community in 2026.
AI | Content Strategy
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Links Aren’t Just For SEO: Advanced Internal Linking Strategies for In-House Teams
With other pressing responsibilities, it’s easy for internal linking to take a backseat. Remember, it’s a UX benefit and not just for SEO.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
From Keywords to Context: Why Your SEO Strategy Needs a BERT-sized Update
It’s not just about matching keywords anymore; it’s about understanding the deeper meaning and intent behind a search.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Natural Language Processing & Its Impact on How We Search
How does natural language processing work, and how does it impact the search of today’s Google landscape?
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
Stop Regurgitating & Start Creating: Pivoting Your SEO Strategy to Outsmart AI Overviews (AIOs)
If your content simply summarizes what already exists online, it’s no wonder your clicks are down. Pivot your SEO strategy to outsmart AIOs.
Content Strategy | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
10 Proven Best Practices for Landing Page CRO Improvement
There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.
Content Strategy | PPC
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Beyond Boring: How Interactive Content Can Transform ‘Unsexy’ Industries
In this article, we’ll illustrate some examples of how interactive content can be used for more than just your stereotypical “fun” product or service brands.
Branding | Content Strategy
Read MoreMalcolm Jones
SEO Account Manager
Latest Case Studies
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
PPC Account Restructure Increased Leads by 80%
A Google Ads account restructure led to improved relevancy and engagement for this Online University, allowing lead submissions to soar!
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.