Digital Marketing
Category: Digital Marketing
10 Proven Best Practices for Landing Page CRO Improvement
There are CRO strategies that just work time and time again for improving our clients’ landing page performance, and we want to share.
Content Strategy | PPC
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Beyond Boring: How Interactive Content Can Transform ‘Unsexy’ Industries
In this article, we’ll illustrate some examples of how interactive content can be used for more than just your stereotypical “fun” product or service brands.
Branding | Content Strategy
Read MoreMalcolm Jones
SEO Account Manager
How to Structure Search Campaigns by Intent
Maximize ROI by structuring search campaigns around user intent. Learn how to separate brand, competitor, and generic keywords for smarter bidding and better performance.
Content Strategy | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Canonical Tags Will Not Fix Your Duplicate Content Problems
Canonical tags alone won’t fix your duplicate content issues. Learn why Google may ignore them, how they impact traffic and reporting, and what solutions actually work.
Content Strategy | SEO
Read MoreAdam Wells
Senior SEO Account Manager
Why Your Single Keyword Ad Groups Are Killing Your Google Ads Performance
Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better results.
PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
UGC Ad Formats: 6 Creative Ideas for Repurposing User Content
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.
Content Strategy | PPC
Read MoreAshley Morrison
Senior Paid Media Account Manager
Bots Read, Too: How Schema Markup Can Drive SERP Visibility & Entity Recognition
Think of schema as a notecard or a set of labels we use to explicitly tell search engines what the content is and what it means. Learn more.
Digital Marketing | SEO
Read MoreDylan Jones
Director of SEO
The Best Format for Implementing Schema Markup: Google Tag Manager vs. Hardcoded?
Let’s unpack the best ways to add schema markup and walk through some examples of GTM vs. hardcoded implementations.
Digital Marketing | SEO
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
The Rise of Social Commerce: Why It’s More Than Just a Trend
Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.
Digital Marketing | PPC
Read MoreChristian Wenzel
Sr. Director of Paid Media
Study: How Google’s March 2025 Core Update Disrupted Local Rankings – And What It Means for Your SEO
See how Google’s March 2025 algorithm update affected local rankings for examined websites across Legal, Health, Finance, Real Estate, Auto, and Travel.
SEO
Read MoreAdam Wells
Senior SEO Account Manager
What Is User Intent in SEO?
Learn how to align your SEO strategy with user intent to boost rankings, engagement, and conversions. Break down informational, navigational, commercial, and transactional search intent with actionable strategies and examples.
SEO
Read MoreBill Sebald
Founder & Managing Partner
How Our Marketing Firm’s Paid Media Team is Using AI
While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.
PPC
Read MoreJenn Villa
SEO Account Manager – Content Strategist SME
Latest Case Studies
Category Page Overhaul Drives 58% Increase in Organic Revenue
Over twelve months, our client’s total ecommerce organic revenue alone grew 58% after our optimization project. See how we did it.
E-E-A-T Crisis: Boosting Site Authority & Long-Term Organic Performance
How a pet health brand recovered from major organic traffic losses by strengthening E-E-A-T signals through strategic author bio optimization.
How AI-Powered Descriptions Helped Our Client’s PPC Ads Break Through Google’s Shopping Feed
Google Shopping ad performance boosted with AI. Learn how we increased impressions by 52% and clicks by 50% for an animal health retailer by optimizing product descriptions at scale.
Marketplace Strategy Assists with 82% ROAS Increase
By partnering with Greenlane Search Marketing and implementing a data-driven marketplace strategy, a leading incontinence product manufacturer achieved an 82% increase in ROAS and a 51% increase in ad-attributed sales on the Sam’s Club marketplace.
Content Optimization Efforts Lead To 155 YOY Engagement Rate Increase
Product category page optimization nets incremental SEO sessions, users and engagement rate.
Shopping Feed Optimizations Lead to 40% Increase in New Users and 161% Increase in Conversions from Free Clicks
Well-optimized product titles and descriptions boost Surfaces Across Google product listing performance, turning free clicks into additional leads and revenue for an online Amish furniture store.
Paid Social Audience Restructure Doubled MQLs and Reduced CPL by 30%
This client originally partnered with Greenlane for SEO support but quickly found they were also in need of paid advertising improvements as they struggled to land marketing qualified leads (MQLs) and opportunities from their paid social campaigns.
Content Consolidation & Optimization Drives 48% Boost in Goal Conversions
Greenlane optimized a soccer website for the World Cup using a “hub & spoke” model and content consolidation, boosting goal conversions by 48% and increasing organic traffic.
Competitive Gap Leads to 41,000 New Pageviews in First Five Months
The Greenlane team was tasked with creating fresh and engaging, comprehensive and valuable soccer content in an already competitive search landscape.
40% New User Increase and 161% Conversion Increase from Free Clicks
An Amish furniture eCommerce store needed to increase its reach and visibility, but a limited budget and growing competition within the furniture space make it difficult to do so efficiently.
Ready to partner with us?
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.
Greenlane Marketing is a highly experienced PPC and SEO agency trusted by leading Lead Generation, E-commerce, and Media brands. We align SEO, paid media, and analytics to turn search demand into revenue growth. From day one, you’re paired with a dedicated strategist focused on your goals. Choose one-time projects or monthly retainers — whatever fits your needs. Whether it’s E-commerce, B2B, or B2C, you’ll have direct access to our strategy experts every step of the way.