Still using SKAGs in Google Ads? In 2025, they’re killing your performance. Learn why AI-powered features like Smart Bidding and RSAs demand themed ad groups—and how to restructure for better results.
Confused people don’t convert. They scroll past. Enter: knowing your brand’s personality, or “archetypal branding.” Learn more.
This post explores six high-impact UGC formats and creative ways to turn everyday customer content into scroll-stopping ads across channels.
Think of schema as a notecard or a set of labels we use to explicitly tell search engines what the content is and what it means. Learn more.
Let’s unpack the best ways to add schema markup and walk through some examples of GTM vs. hardcoded implementations.
Social commerce is transforming online shopping by keeping the entire buyer journey on platforms like TikTok and Instagram. Learn how your brand can tap into this shift and boost conversions with Greenlane’s paid media strategies.
See how Google’s March 2025 algorithm update affected local rankings for examined websites across Legal, Health, Finance, Real Estate, Auto, and Travel.
By understanding your ideal customers, you can craft messaging and campaigns that truly resonate with the right target audience.
Learn how to align your SEO strategy with user intent to boost rankings, engagement, and conversions. Break down informational, navigational, commercial, and transactional search intent with actionable strategies and examples.
While AI isn’t a replacement for human expertise, it allows our Paid Media team to work more efficiently and strategically. Here’s how.
Every business should start posting on YouTube — and we’re here to tell you all the reasons why!
While AI is powerful, our marketing team’s SEO experts see it as a complement to, not a substitute for, human expertise. Explore use cases we rely on.
